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The Mediflow Waterbase Pillow Should Be a Hot Holiday Item This Year

Summit, NJ (PRWEB) September 13, 2007 -- One of the hot items this holiday season should be the Johns Hopkins research-based Mediflow Waterbase Pillow. Americans continue to work longer hours and juggle the demands of work and family, and experts agree that getting a good night's sleep is becoming increasingly difficult. As research on the topic expands, consumers are becoming increasingly interested in sleep-enhancing products.

Approximately 60 million Americans suffer frequent insomnia, according to the National Institute of Neurological Disorders and Strokes. A recent Food and Drug Administration warning also stated that prescription sleep-aids have potentially hazardous side effects, such as sleep driving and allergic reactions. What many people don't know is that before they turn to prescription sleep-aids, simply changing the pillow they use at night can drastically improve sleep.

Bedding is big business in general right now, and with sleep deprivation becoming an increasing problem in the nation, the Mediflow Waterbase Pillow will likely be a popular retail item during 2007's holiday season. Bedding sales in the United States amounted to $8.45 billion in 2005, which was an increase of 1.8 percent from $8.3 billion in 2004. Of that total, bed pillow sales amounted to $750 million, or approximately 50 to 60 million units sold, according to Home Textiles Today.

Consumers are constantly looking for new and inventive gift ideas during the holidays, but most also want to find a gift that will be useful. The Mediflow Waterbase Pillow is both innovative and useful, with proven science and consumer testing. Retailers will likely see big sales of items like this during the 2007 holiday shopping season.

For more information about the Mediflow Waterbase Pillow, visit www.mediflow.com

About the Mediflow Waterbase Pillow:

The Mediflow Waterbase Pillow is the only pillow on the market endorsed by a clinical study performed at a leading medical school. In a study on adults with chronic neck pain conducted at the Johns Hopkins School of Medicine, the Mediflow pillow was associated with reduced morning pain intensity, increased pain relief, and improved quality of sleep. Conclusions of this study revealed that proper selection of a pillow can significantly ease pain and enhance the quality of sleep.

Contact:

Michael Schneider -Success Communications Group

973-868-1000

26 Eastmans Road, Parsippany, NJ 07054

Mediflow

www.mediflow.com

Summit, NJ 07901

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